MATT CRANE
The YuleTitan Market is a fundraising event for the Syracuse (UT) High School Ceramics Department. I came up with the "YuleTitan" name and the visual branding that was used for the market. The first year we had over 75 vendors and were featured on all the major local news channels. The event was a success, pulling in funds for the ceramics department and setting up a foundation to continue the market the following year.
I started with sketches that centered around the Syracuse High Titans sword graphic already in use at the school. I liked the idea of turning it into snowflake by repeating it in a circle. I also liked the idea of using it as a letter T in a symmetrical logo treatment.
Final versions of the snowflake graphic and branded background pattern
The branding I created was used on a variety of signage and flyers for the event.